During the fist phase of this campaign from New Zealand, die cut images of a haunting little girl were plastered around the city. The real size cut outs were spread out so that the little girl would seem almost omnipresent, like a spirit haunting the area. This teaser phase caught people’s attention during 2 weeks as no message, logo or signature appeared on the visual. Then during week three of the campaign a sticker was placed over the girl revealing the line, “The kids you kill never leave you “Slow down near schools.” Agency: Colenso BBDO, New Zealand.
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guerrilla maeketings tiešām pisaista cilvēku uzmanību, tapēc arī ir veiksmīgs..
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