Experiential and Guerrilla Marketing Agency Kommando carry out PR stunt and Guerrilla Marketing campaign for Mentos to raise awareness of the recently launched Mentos chewing gum.
Kommando helped Mentos establish their range of gum using an integrated guerrilla marketing, PR and sampling campaign which saw commuters "taking a fresh approach" to their morning routine and aqua zorbing to work.
400,000 samples and 50,000 full packs were distributed over the 2 week sampling campaign.
Kommando helped Mentos establish their range of gum using an integrated guerrilla marketing, PR and sampling campaign which saw commuters "taking a fresh approach" to their morning routine and aqua zorbing to work.
400,000 samples and 50,000 full packs were distributed over the 2 week sampling campaign.
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nice =D
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