A flash mob (or flashmob)is a term coined in 2003 to denote a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire. Flash mobs are organized via telecommunications, social media, or viral emails. The term is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts, that involve public relations (PR) firms, or paid professionals.
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