Did you know that over 2,500 oranges have enough natural energy to power a light fixture?
Advertising agency DDB (Paris, France) created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing DDB managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Creativity Online reports that 2,500 oranges were used and fitted with zinc and copper spikes, and “the orange juice dissolved the metals, causing their electrons to create a current.” See video below.
Here are 15 of the best guerrilla marketing campaigns that were recently captured and documented. It is really exciting to see the thought process behind each camptaign that you would not normaly get from seeing a still photo.
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