Eichborn is the publisher with the fly. Humorous, brave and unconventional. These are the qualities Eichborn wanted to show at the Frankfurt Book Fair 2009.
To strengthen the publisher’s positioning and to bring an audience to their exhibition stand, Jung Von Matt advertising agency used the Eichborn logo, the fly, to invent a new form of advertising: FLYVERTISING. Or more precisely: the first fly banner in the world.
Jung Von Matt advertising agency's workers equipped 200 real flies with an ultralight banner. The line on the banner read: Eichborn. The publisher with the fly. Hall 4.1. Stand E146.
At a big PR event, flies were released from the Eichborn exhibition stand, from where they conquered the whole exhibition hall and then the whole world.
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