Skip the escalator. Volkswagen makes it fun to take the stairs.

Lovely idea by Volkswagen in Stockholm, Sweden. To encourage people to take the staircase instead of the escalator, Volkswagen converted a set of steps at the Odenplan subway station in Stockholm into working piano keys. The Piano staircase resulted in a 66% increase in people taking the stairs than the escalator, and the fun noise making little bin resulted in about a 70% increase in litter in the bins! Nice one VW.

 

Please feel free to comment on ENG/LV/RU :)

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