The Design & Branding titled DISAPPEARING DISCOUNTS was done by MUDRA COMMUNICATIONS Mumbai advertising agency for product: Lass Naturall Cosmetic (brand: Lass Naturall Cosmetic) in India.
People are exposed to hundreds of offers and discounts every day. MUDRA COMMUNICATIONS advertising agency decided to create coupons that were hard to ignore. The coupons effectively let customers know that an offer was slipping out of their hands with every passing second. While doing so, they also advertised what made the range of cosmetics special in the first place – the fact that they were made from fresh, natural ingredients, with minimal use of artificial preservatives.
Indication of how successful the outcome was in the market:
The coupons were dropped off at residences near major outlets, and inserted in newspapers. Existing customers in our database received coupons as well. Of the coupons distributed near 6 major outlets, a whopping 70% were handed over in time. Of course, the customers with tattered coupons didn’t leave empty-handed either. They received freebies with their purchase, just for taking the effort. The company recorded its highest-ever sales of near-expiry stock, in less than 5 days.
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