MTV Brazil is continuing the “A musica nao para” campaign with MTV Chopsticks, a placemat with a drum kit paced on tables in Kappa Sushi restaurants in Brazil. Diners waiting for their sushi find themselves picking up the Kappa Sushi chopsticks and drumming away on the placemat. MTV is expected to distribute about 30 000 games to eleven restaurants in the chain in Sao Paulo and ABC Paulista. “Você enxergou uma baqueta. A música não para MTV”. “Have you ever seen a drumstick? The music never stops.”
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