Delite-o-Matic: Human Lab Rats Run for Fantastic Delites

Fantastic Delights is an Australian snack company and is recently known for its fun guerrilla marketing campaigns.

In order to test human snack behaviour, advertising agency BBDO Australia wanted to check if anyone would subject themselves to a lab experiment to get a pack of Delites.

Whoever chose to be the subject out of the audience had to run in the wheel fast as they could to reach the top of a bar. And if they did, they’d win a prize.

Please feel free to comment on LV/RU/ENG :)