Mentos Truck

One day hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.

Together with this marketing stunt a website was launched called Make your world go round.

Please feel free to comment on LV/RU/ENG :)

Mentos PR Stunt and Guerrilla Marketing Campaign

Experiential and Guerrilla Marketing Agency Kommando carry out PR stunt and Guerrilla Marketing campaign for Mentos to raise awareness of the recently launched Mentos chewing gum.

Kommando helped Mentos establish their range of gum using an integrated guerrilla marketing, PR and sampling campaign which saw commuters "taking a fresh approach" to their morning routine and aqua zorbing to work.

400,000 samples and 50,000 full packs were distributed over the 2 week sampling campaign.

 

Please feel free to comment on ENG/LV/RU :)