The Haunting Girl - Guerrilla Marketing

During the fist phase of this campaign from New Zealand, die cut images of a haunting little girl were plastered around the city. The real size cut outs were spread out so that the little girl would seem almost omnipresent, like a spirit haunting the area. This teaser phase caught people’s attention during 2 weeks as no message, logo or signature appeared on the visual. Then during week three of the campaign a sticker was placed over the girl revealing the line, “The kids you kill never leave you “Slow down near schools.” Agency: Colenso BBDO, New Zealand.

 

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Guerrilla Marketing Example - The Oreo Elevator

This is a great example of Guerilla Marketing. The company used a sticker approach so it looks like an Oreo is constantly dipping into a nice glass of milk. Makes you want an Oreo, doesn't it?

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Creative Uses of Stickers in Advertising

The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression. Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.

The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.

Follow this link to see creative uses of stickers in advertising

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