Coca-Cola VS Pepsi

The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke’s “Friendship Machine.”

The Coca-Cola Friendship Machine is simple. It’s a double size Coke vending machine that is so big and tall, you’ll need a friend to boost you up. But once you buy a soda, you’ll get two for the price of one. It’s the perfect machine for you and a friend. 

If you’re interested in Coke’s “Happiness Machine” viral video of 2010, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students or in Coke’s “Happiness Truck” video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses go here.

PepsiCo responded to Coke’s experiments with a real-life vending mashine that let you gift free Pepsis to friends and strangers via a text message.

 

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Guerilla Marketing Example - Coca-Cola Happiness Machines

Coca-Cola not so long ago ran a new campaign as a sequel to their famous Happiness Machine that generated over 3 million views. The new Coca-Cola "Happiness Truck" takes on a more international approach as it drives and spreads happiness in Rio de Janeiro in which the truck gives out free Cokes, soccer balls, t-shirts and other free gifts to all those who press the large button on the truck. The Coca-Cola company just launched their new video on its Facebook page.

Coca-Cola, whose Happiness Machine video became a feel-good hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.

Allen Adamson, managing director of Landor Associates, says "Happiness Machine" was "brilliant" and fits in well with the brand’s image. "It was an unexpected moment of joy and surprise around one of the most mundane touch points there is – a vending machine." Adamson favorably compared the viral videos with Coke’s Super Bowl spots, which he said were good, but didn’t get the water cooler buzz of, say, VW’s "The Force" – via Mashable.com.

 

Follow this link & find more videos about Coca-Cola Guerrilla Marketing. 

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