Hope Soap: Wash your hands to get a toy

Getting people to wash their hands is a challenge. Especially if we talk about kids – it's an even more important challenge to undertake! Just realize that thousands of people die every day in underdeveloped regions of diseases that could be prevented with regular hand washing.

In South Africa, advertising agency Y&R worked with the disadvantaged community of Blikkiesdorp in the Western Cape to promote hand washing by embedding toys inside bars of soap, creating "Hope Soap."The trick is not to get kids to wash their hands once. It’s to convince them to do it over and over again, so that it becomes a habit.

Since Operation Hope Soap was initiated earlier this year, illnesses in the community have been reduced by 70 percent, Y&R Zambia says, and respiratory infections are down 75 percent.

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