Delite-o-Matic: Human Lab Rats Run for Fantastic Delites

Fantastic Delights is an Australian snack company and is recently known for its fun guerrilla marketing campaigns.

In order to test human snack behaviour, advertising agency BBDO Australia wanted to check if anyone would subject themselves to a lab experiment to get a pack of Delites.

Whoever chose to be the subject out of the audience had to run in the wheel fast as they could to reach the top of a bar. And if they did, they’d win a prize.

Please feel free to comment on LV/RU/ENG :)

Hope Soap: Wash your hands to get a toy

Getting people to wash their hands is a challenge. Especially if we talk about kids – it's an even more important challenge to undertake! Just realize that thousands of people die every day in underdeveloped regions of diseases that could be prevented with regular hand washing.

In South Africa, advertising agency Y&R worked with the disadvantaged community of Blikkiesdorp in the Western Cape to promote hand washing by embedding toys inside bars of soap, creating "Hope Soap."The trick is not to get kids to wash their hands once. It’s to convince them to do it over and over again, so that it becomes a habit.

Since Operation Hope Soap was initiated earlier this year, illnesses in the community have been reduced by 70 percent, Y&R Zambia says, and respiratory infections are down 75 percent.

Please feel free to comment on LV/RU/ENG :)

Mentos Truck

One day hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.

Together with this marketing stunt a website was launched called Make your world go round.

Please feel free to comment on LV/RU/ENG :)

Disappearing discounts. Use it while it's fresh.

The Design & Branding titled DISAPPEARING DISCOUNTS was done by MUDRA COMMUNICATIONS Mumbai advertising agency for product: Lass Naturall Cosmetic (brand: Lass Naturall Cosmetic) in India.

People are exposed to hundreds of offers and discounts every day. MUDRA COMMUNICATIONS advertising agency decided to create coupons that were hard to ignore. The coupons effectively let customers know that an offer was slipping out of their hands with every passing second. While doing so, they also advertised what made the range of cosmetics special in the first place – the fact that they were made from fresh, natural ingredients, with minimal use of artificial preservatives.

Indication of how successful the outcome was in the market:

The coupons were dropped off at residences near major outlets, and inserted in newspapers. Existing customers in our database received coupons as well. Of the coupons distributed near 6 major outlets, a whopping 70% were handed over in time. Of course, the customers with tattered coupons didn’t leave empty-handed either. They received freebies with their purchase, just for taking the effort. The company recorded its highest-ever sales of near-expiry stock, in less than 5 days.

Please feel free to comment on ENG/LV/RU :)

MTV chopsticks - The music never stops.

MTV Brazil is continuing the “A musica nao para” campaign with MTV Chopsticks, a placemat with a drum kit paced on tables in Kappa Sushi restaurants in Brazil. Diners waiting for their sushi find themselves picking up the Kappa Sushi chopsticks and drumming away on the placemat. MTV is expected to distribute about 30 000 games to eleven restaurants in the chain in Sao Paulo and ABC Paulista. “Você enxergou uma baqueta. A música não para MTV”. “Have you ever seen a drumstick? The music never stops.”

Please feel free to comment on ENG/LV/RU :)